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| Autor |
Wiadomo¶æ |
ShapanM33HH
B³azen
Do³±czy³: 29 Lis 2023
Posty: 1
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 Why we are seeing an increase |
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This is why they are much more likely to make a purchase if they realize that otherwise they would miss a unique opportunity. You can use this aversion to your advantage. A landing page with a high conversion rate is able to precisely define what the user's missed opportunities would be if they didn't make a purchase. This method pushes users to make a very specific decision. It is possible to use loss aversion in two ways: by offering guarantees on the benefits deriving from the purchase of the product or service offered by the company or by triggering a fear deriving from the possibilities lost if the purchase is not made.
References and feedback Referrals and feedback have a powerful impact on potential customers. Often when people are looking for a particular product or service they ask their friends or read reviews. The testimonials of those Web Development Services who have already used the product constitute one of the most effective methods available to marketers, which is why it is very important that they are included on the landing pages. Who are your past clients? It is important that the testimonials chosen are exhaustive and credible. To make reviews more reliable it is important to include photos of the person who left the feedback.
Attention! It is very important that the reviews included on the landing page are authentic, creating false testimonials is a bad (illegal) practice that does not benefit the company. In the B2B field, if the company is unable to collect testimonials from past customers, it can overcome the problem by inserting the logos of the companies with which it has collaborated. In this way it can prove its reliability by showing collaborations with the most well-known brands which, by extension, testify to its reliability and preparation. 6. Call To Action (CTA) Inviting visitors to the landing page to action is of fundamental importance to enable conversion.
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| Sro Lis 29, 2023 06:29 |
 
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